The US CPG Competitive Landscape (Q1 2019)

Key Highlights

In collaboration with SunTrust Robinson Humphrey, DataWeave analyzed 10 leading US retailers to reveal unique insights on their top product categories, price points, and brands in the CPG vertical. The report includes insights on:

• Pricing and assortment: assortment strengths and distribution across categories, and price perception drivers


• CPG brands: concentration and distribution of brands across categories


• Private label: proliferation and penetration across retailers, as well as price points relative to national brands